Furthermore, The US is a major market for the OTT industry. In the wake of the Russian invasion of Ukraine, US OTT platforms are suspending their services in Russia which could lead to a major decline in subscribers. However, its relations with China and Russia have seen massive disruptions in recent times. Besides, the US enjoys great trade relations with most countries of the world. The US has a stable and opportune political environment for industries. Technological factors affecting NetflixĪ diligent and factual PESTLE Analysis of Netflix Political factors affecting Netflix.In fact, to comprehend the PESTLE Analysis Model in detail, you can go check out our elaborate guide on PESTLE Analysis.įor now, let us get going with the PESTLE analysis of Netflix without further delay. The analysis will ascertain how the external business environment is changing and what are going to be the repercussions of these changes for the company. The Netflix PESTLE Analysis will highlight the key external business determinants that can lead to potential opportunities as well as threats for the company. However, in the swiftly changing external environment, Netflix cannot be complacent. Today, with a market capitalization of USD 157 billion, Netflix is the 77th most valuable enterprise in the world. Netflix initially started as a DVD rental company and today, it has come a long way to become the most popular and successful streaming service platform in the world. Netflix has played a major role in popularizing the culture of binge-watching all across the globe.
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